2015: Year of the hashtag

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CaptureLoved by some, loathed by others, the concept of hashtags has been perhaps Twitter’s most divisive tool since its introduction in August 2007. However, 2015 has been highlighted as the year that the humble hashtag truly reaches maturity.

The hashtag is now one of the most fundamental elements in social communications, with 83% of all social campaigns in the past year featuring nothing more than a prominent hashtag, and will be key to campaign success in 2015. Here’s why businesses and PR/marketing professionals need to pay attention and how they can use them to greatest effect:


Why should you use a hashtag? It’s simple; tweets with hashtags receive two times more engagement than those without, and tweets with one hashtag are 55% more likely to be retweeted.

Hashtags act as simple signposts for the social community, directing them that your content is relevant to their interests and that it…

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