Why social media is an essential PR tool

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Despite making great strides in its prominence, functionality and application in recent years, social media is commonly still considered the infant sibling of traditional media.

And yet, for those using the right networks in the right way, social media represents the biggest opportunity to grow a business, sell a brand and develop a dedicated audience for a product. Just like those organisations that neglect its applications, any PR agency worth its salt should be using every network to its fullest.

There is no such thing as a non-integrated campaign any more – all PR is both digital and tradition.

Matching marketing

A recent report on ‘digital readiness’ in the marketing industry showed that 18% of decision makers have no interest whatsoever in traditional marketing. Instead, the vast majority cited that they believe knowlegde and experience of social networks (80%); blogging, podcasting and RSS (87%), and micro-blogging (72%) to be of…

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