Like many PR pros, I’ve been watching the Trump presidential campaign with utter fascination. Politics aside, this is a study in media relations that leaves many people scratching their heads as statements that would be tantamount to political suicide for any other candidate, seem to elevate The Donald to new heights.
And, in some cases, I find myself amazed by the brilliance behind the bluster.
Yes, you read that right.
Take, for example what happened yesterday. It seems Trump made a speech to the African American Chamber of Commerce in South Carolina. According to the Tweets and Instagrams from people in attendance, as well as reports from the AP, ABC and CNN, the room was half-empty.
Now, when asked about it, most politicians would address this with a standard “The crowd was very enthusiastic and what’s really important is… insert key talking point here.”
That’s they way any PR pro worth…
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