How PR Pros Can Anticipate Crises at Their Own Organization

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There’s good news and bad news when it comes to managing crises in the digital era. On the upside, brands are able to reach their stakeholders directly via social, yet digital tech spreads word of crises, accurate or not, around the globe within seconds. The five minutes that Warren Buffet once said it takes to ruin a reputation is no longer the case. It’s now been reduced to the time it takes someone to create a Facebook post, Verizon’s VP, corporate communications Torod Neptune tells PR News’ Crisis Workshop Oct. 19 in NY.

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