Autor: vivianne agudelo

How PR Pros Can Anticipate Crises at Their Own Organization

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There’s good news and bad news when it comes to managing crises in the digital era. On the upside, brands are able to reach their stakeholders directly via social, yet digital tech spreads word of crises, accurate or not, around the globe within seconds. The five minutes that Warren Buffet once said it takes to ruin a reputation is no longer the case. It’s now been reduced to the time it takes someone to create a Facebook post, Verizon’s VP, corporate communications Torod Neptune tells PR News’ Crisis Workshop Oct. 19 in NY.

Origen: How PR Pros Can Anticipate Crises at Their Own Organization

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Speaking From Experience: Media Training Tips You Probably Never Learned in School – PR News

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When I crossed the Rubicon and joined a PR firm as newspapers failed, I disagreed with how agency clients were prepared for interviews by media trainers.

Origen: Speaking From Experience: Media Training Tips You Probably Never Learned in School – PR News

Managing Client Expectations In PR

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Now more than ever, it’s critical that your clients understand what PR is and isn’t. Many of the negative perceptions surrounding PR can be traced back to a lack of understanding of wha…

Origen: Managing Client Expectations In PR

Using Twitter for Media Relations

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There’s no question that Twitter is the new playground for media relations professionals looking to connect with busy journalists and bloggers. It’s a new frontier, that when managed pr…

Origen: Using Twitter for Media Relations

6 Ways to Turn Employees Into Ambassadors When a Crisis Hits

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A crisis can pop up at any time and put an organization in a precarious position. Keeping employees informed can make all the difference.

Origen: 6 Ways to Turn Employees Into Ambassadors When a Crisis Hits

10 Overused Words and Phrases for PR Pros to Avoid

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PR News’ summer 2016 list of overused words and phrases in the communications industry.

Origen: 10 Overused Words and Phrases for PR Pros to Avoid

4 Services Your Agency Should Offer (But Didn’t 3 Years Ago)

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Your clients expect access to the latest technologies, to be kept up to date on popular trends and offered efficient solutions for maximizing each dollar.

Origen: 4 Services Your Agency Should Offer (But Didn’t 3 Years Ago)