Autor: vivianne agudelo
There’s good news and bad news when it comes to managing crises in the digital era. On the upside, brands are able to reach their stakeholders directly via social, yet digital tech spreads word of crises, accurate or not, around the globe within seconds. The five minutes that Warren Buffet once said it takes to ruin a reputation is no longer the case. It’s now been reduced to the time it takes someone to create a Facebook post, Verizon’s VP, corporate communications Torod Neptune tells PR News’ Crisis Workshop Oct. 19 in NY.
When I crossed the Rubicon and joined a PR firm as newspapers failed, I disagreed with how agency clients were prepared for interviews by media trainers.
A crisis can pop up at any time and put an organization in a precarious position. Keeping employees informed can make all the difference.
PR News’ summer 2016 list of overused words and phrases in the communications industry.
Your clients expect access to the latest technologies, to be kept up to date on popular trends and offered efficient solutions for maximizing each dollar.